About us

YOU DON’T QUIT, NEITHER SHOULD YOUR GEAR.

At GRITR, we're not just makers of tactical and outdoor gear – we're passionate participants in the activities for which our products are created. We strive to take what we love about existing gear and elevate it to new heights.

Founded in 2021 by three lifelong friends with a love for adventure, GRITR is rooted in the heart of Texas. Proudly American-owned, we began our journey with a single holster, driven by our passion for the great outdoors. Fast forward to the present day, and we've grown into a thriving business offering over 150 tactical and outdoor products. From humble beginnings to partnering with local hunting clubs and building a strong social media presence, we're dedicated to innovation and excellence with no plans of slowing down. Join us on our journey as we continue to push the boundaries of adventure and exploration.

Simplicity

We strip away the unnecessary to deliver gear that's intuitive and easy to use.

Adaptability

We strive to innovate solutions in response to changing environments and demands.

Functionality

We manufacture products that serve their purpose seamlessly, no matter the challenge.

Dependability

We go the extra mile to ensure that our gear is durable and will help you tackle any adventure.

OUR PRODUCTS

Tactical gear

Whether you're honing your skills at the range or tracking game through the wilderness, our tactical gear ensures you're prepared for every mission. From everyday wear to the hunting grounds, GRITR gear is crafted to seamlessly integrate into your lifestyle.

Outdoor gear

Whether you're a casual weekend hiker or a seasoned Appalachian Trail backpacker, our outdoor gear is crafted with your needs at heart. From camping trips to fishing excursions and everything in between, GRITR gear is your trusted companion for any outdoor adventure.

WHAT WE OFFER